Sin #5 Poor Spelling And Grammar We all make mistakes when wewrite things down or type things out. Nobody is 100% perfect buta huge number of website owners completely ignore the basics ofspelling and grammar.
If you’re selling a product or service online and your websiteis littered with spelling and grammar mistakes you’re losingsales. Plain and simple. You don’t need a masters degree inEnglish but poor spelling puts people off. From a visitors pointof view if you couldn’t be bothered spellchecking your websitethen how good can your product really be?
Here’s 4 tips for proofreading your website.
1. Use a spellchecker. Every word processor has one. If youdon’t have a spellcheker then get one.
2. Proofread anything you write from bottom to top. You’ll spotmore mistakes that way.
3. Print out important documents and edit them with a pen. Againread from bottom to top when doing so.
4. When you’ve written an important article put it away for 24hours. Proofreading it the next day gives you a freshperspective on your own writing and I guarantee that you’ll makeimprovements on your original text.
Sin #6 Flashing And Spinning Graphic Elements Banners or logosthat flash, spin, fade in and out or perform any other gimmickare a major No No. Don’t use them.
Flashing banners and logos say “Look look mom it’s my firstwebsite! Cool, huh?” It screamsl unprofessional at anybodylooking at your site.
Any website with this type of graphic element turns visitorsoff. A website logo or banner should be a static graphic or textelement on the page. Online marketing surveys consistentlyreport that animated icons and graphics on a website do notconvey professionalism to visitors.
Sin #7 Hit counters Only used by amateurs. Take them off yourwebsite. Please. Any decent webhost can provide you with trafficstats which will provide much more accurate information than ahit counter ever could.
Having a hit counter on your website was a good idea 8 yearsago. The online world has moved on. You should too.
Sin #8 Use Their Own Language The reading ability of the averagewebsite surfer is in or around highschool level. If you’re thenext Shakespeare that’s fine just don’t force your visitors toread through mountains of prose that confuses them. Speak toyour visitors as you’d expect they speak to each other.
Your website content needs to follow the model of TV adverts.Short and snappy. Use catchy writing. Write to be remembered.Write to entertain. Put yourself in the shoes of the surfer.What type of language and slang would they expect to find onyour site. Then simply use their own language.
There’s an old rule of sales:
“If I could see through John Smiths eyes I could sell John Smithwhat
John Smith buys”.
Design your website for your visitors and not for you.
About the author:This article was provided courtesy of Affiliate-Advocate.comwhere you’ll find tons of information on online affiliatemarketing
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