In the site,http://webmonkey.wired.com/webmonkey/99/26/index1a.html?tw=multimedia Francis Preves article on Hot Multimedia Tips, heemphasized that, As web designers, we dont want to get caughtflat-footed when all our favorite videographers, recordproducers, and best boys start setting up camp in our backyard.After all, arent these some of the folks who inspired us in thefirst place?
In his article, he polled the best and brightest web developersand designers at HotWired, together with some other creativetypes. It is an attempt to get a handle on several secrettechniques they use to create effective audio, video, andanimation on the Web. Thus, in a compilation, he gatheredtogether a must read assortment of tips, tricks, and generalwisdom, guaranteed to help maximize your multimedia efforts.
The assortment of tips and tricks come from Anna Macmillan,Designer, Hotwired; Taylor, Technologist/Former Hotwiredite;Craig Schwartz, associate producer, hotwired; Michael Kay,interface Developer, Hotwired; Steve Mack, Co-creative Director,RealNetworks, and; Francis Preve, program director for NemeSysMusic Technology. Each person mentioned had given their ownpractical tips and techniques depending on the area of theirexpertise. Some had also given us some general multimediatechniques for us to feel undaunted once taking on the world ofdigital technology web and graphic design and/or animation.Dont get too excited, though, while these tips are given byvarious multimedia experts, browsing through and knowing theirtheories wont make you a multimedia expert overnight.
All in all, the article contained some 30 or so tips andtechniques, and after going through it, we have bunched up themany theories these experts have in common. Now, these are theones you really should pay attention to.
-Using the right tool for the job choose your web weaponswisely, from among the selections of audio and animationoptions. For low-brandwidth, high-impact animation, Flash is anexcellent choice. Meanwhile, stick to QuickTime and RealVideofor best results in working with video. For audio, MP3 tops alldownloading high-res, full-length compositions.
-Keeping your audience in mind as you work since you arecreating for a target audience, then always put on top ofeverything else what they are waiting for from you. Have a carefor your viewers brandwidth capacity and balance technicalflashiness. Your works content must always jibe on whatsaccessible for your audience.
-Avoiding interactivity unless youre designing a veryinteresting interactive game, try to keep interactivity of yourvisual design for your users to an all time low. Remember thattelevision and movies are still the standards for real-timevisual entertainment. For many, being passively engaged is asource of relaxationThus, by keeping your audience inactive,just looking on, understanding and getting them enthralledthroughout will prevent them from clicking away from your site.
There you go, folks, no matter what your medium you use, as longas you stick to these principles, it might help for yourcreations and should keep your priorities on top of everythingelse.-30-
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About the author:Lala C. Ballatan is a 26 year-old Communication Arts graduate.Book reading has always been her greatest passion — mysteries,horrors, psycho-thrillers, historical documentaries andclassics.
Her writing prowess began as early as she was 10 years old ingirlish diaries. With writing, she felt freedom to express herviewpoints and assert it, to bring out all concerns — imaginedand observed, to bear witness.




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