How to Use Scripts

Scripts are small pieces of code you install on your website todo very specific tasks, following a visitor’s actions. The mostcommon scripts for Webmasters are Javascripts and CGI scripts.Though they can perform many other useful functions, they areused best to gather information about the customer’s shoppinghabits.

For example, you can have a script that will pop open whenvisitors first arrive at your site inviting them to join yournewsletter and receive a fr’ee course on a related subject.

You can have a script come alive asking your customers why theydidn’t purchase when visiting your sales landing page. It canmake a fallback sales offer or give them a fre’e item fortelling you their main reason not buy.

Scripts can also be used to give you a more personal way ofcontacting your customer by activating a sound file with yourvoice. You can show your customers an up-front, human presencethat will make them closer to you. They’ll feel they know youbetter going by the sound of your voice.

Care should be taken with scripting such as not to over do it.Most folks will not come back to your site if they have to tangowith 3 or 4 scripts just to leave! Scripts shouldn’t ever beused as “nag screens.”

The speed and delivery action you set to the particular scriptyou’re using will have a bearing on the response rate youharvest. For an entry script, it’s best if you let your visitorsettle in and then g-e-n-t-l-y offer it to them. The point isnot to startle and irritate them!

The use of some scripts can also have a negative effect on yourbusiness, such as the scripts that constantly reset the clock ona time sensitive offer. You visit a particular website and areintroduced to an offer telling you it’s only good for that dayuntil midnight. Should you come back the next day, there it isagain! Perhaps it should be called an “auto-lie” script!

The drop-dead worst offender is the “countdown” script. It workslike this: When a visitor goes to the sales landing page anddoesn’t buy, the script comes on and makes a fallback offer goodonly for the next 5 minutes or whatever. It will then proceed toremind you every few seconds of the approaching END of thecountdown!

If at all possible your scripting should be cookie driven sothat your returning visitors don’t have to deal with the samething again. You can setup your script to only activate once pervisitor, using the identity of the cookie in the customer’scomputer.

Good scripting applied in a strategic way can increase yoursales and give you more meaningful information about yourcustomers, giving you an edge on the competition. It should beused with restraint on key areas of your website to enhance yourrelationship with your customers.

Scripting can be considered a specialty. Should you feel it’smore than you can handle, it’s best to pay a seasoned Pro to doit for you. It’s not all that expensive and will pay for itselfin no time.

Here are sources of scripting I use: http://www.javascript.com/http://www.scriptarchive.com/

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by Francisco Aloy

(C)2004 Francisco Aloy============================================== Agreementreminder, not part of the article: Please include my workinghyperlink in the resource box. Remove paragraph before posting.

About the author:Francisco Aloy is the author of “Yes, I Want to Start MyInternet Business Without Being SCAMMED!.” He has an onlinebusiness catering to the needs of the Newbie Net Entrepreneur.For more power packed info about website building AND a BusinessOpportunity, look at our Kiosk section, here:http://www.newbie-business-guide.com/website_building.html